Your Strategy Is Not The Problem

 

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Your Strategy Is Not The Problem

Posted: 20/05/2025 by Keyvan Shirnia, Chief Strategy Officer

Most businesses don’t fail because their strategy was wrong. They stall because execution hits something it wasn’t built to handle. 

I am sure you have seen it first-hand. A bold new plan—acquire a company, shift the supply chain, roll out AI, enter a new market—starts strong. The leadership team aligns. The goals are clear. The strategy makes sense. 

But somewhere between the boardroom and the front line, things slow down. Timelines slip. Confidence fades. The plan that looked solid starts to wobble. 

We’ve seen this pattern play out across industries: 

  • Automotive firms are exploring defence manufacturing while juggling complex system integrations and operational readiness challenges. 

  • Semiconductor leaders are accelerating local production strategies while needing tighter control over asset data and service transition. 

  • Agricultural businesses are turning to precision tech to manage climate and labour pressures, but still face fragmentation in the services supporting those tools. 

  • Energy providers are navigating AI-driven demand surges and cost pressures, without full operational transparency across infrastructure and supply. These aren’t failures of vision. 

They’re signs of an operational gap—a disconnect between the goals at the top and the systems underneath. And it tends to appear just when momentum matters most. 

 

 

This short video unpacks what that gap really is, why it keeps showing up, and how to close it for good. It introduces a simple but powerful framework that connects your strategic objectives to the operational capabilities that support them. 

You’ll see why execution fails when service management isn’t part of the conversation—and how to use data, AI, and operational maturity benchmarking to bring those conversations forward, where they belong. 

If you’ve ever watched a good plan stall in the real world—not because the vision was wrong, but because execution couldn’t keep up—this video will hit home. 

It’s five minutes. But it could save you months of slow progress. 

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